to British Airways and stakeholders Significant investment in technology will be required. 1, pp. Stakeholder Analysis: British Airways This is followed by an analysis of two different stakeholder groups and a critique of their ethical concerns to British Airways.. Mitchell et al (1997) identified that the definitive factor in dealing with stakeholders is the concept of salience.. Business Analysis The first is the economic area where they feel that sustainability of their financial performance is an area they must concentrate. The additional price points and Short Haul Basic content will be available through any trade partner connected to British Airways' NDC APIs and through the airline's direct channels. stream (Disclaimer: The reference papers provided by Assignmenthelp4me.com help in serving as a model paper for students. CSR is essential for businesses, because it is in businesss self-interest to have a healthy climate in the environment (Castka et al. Thus, companies are responsible for controlling the extent of harm they do to the environment, and the goodwill and responsibility they can show towards the community (Schwartz & Carroll 2003). BusinessEssay. At the end of the article, some recommendations are given that will help British Airways in increasing the competitive edge of the organization and also to increase customer satisfaction appropriately. All the functioning and operational activities of the organization are based on the needs and demands of its customers. Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. Shareholders, employees, government authorities, competitors, media, local communities, customers and suppliers are few of the most important stakeholders of British Airways that directly or indirectly impacts the working and profitability of BA. (2022) 'British Airways CSR (Corporate Social Responsibility) Analysis'. 83.9%, -7.8% Figure 3: Comparison of economic performance of British Airways and other international Airlines. Various security risks can be faced by BA that could also impact the brand reputation of BA. The new funding should help British Airways continue to invest in seats . Strategic partnerships- British Airways is part of the alliance named Oneworld which contains other major airlines such as Alaska Airlines, American Airlines, Cathay Pacific, Finnair, Japan Airlines, Malaysia Airlines, Qantas, Qatar Airways, etc. Along with this, it has been identified that British Airways should keep its employees informed all the time to maintain effectiveness in services provided to customers. Find out more The BIO Agency The. British Airways must keep its shareholders informed about various decision-making activities of the organization by organizing regular meetings and by conducting regular discussions on various key issues. Web. Alongside, he invests his valuable time working as a consultant for management firms. He said the Aviation Division is fully committed to provide all out facilities to various stakeholders in aviation. Keep stakeholders satisfied: Customers, employees, suppliers and shareholders are the key . Tap here to review the details. the employees. CSR has two dimensions in which it is analyzed economic and moral philosophy. Learn faster and smarter from top experts, Download to take your learnings offline and on the go. British Airways: Stakeholders Objectives. Also, British Airways should monitor the actions and needs of people of the community to gain higher acceptance from the community. 8,747,000, 6.4% If youre a journalist and have a press enquiry, please contact our Press Office. Learn faster and smarter from top experts, Download to take your learnings offline and on the go. legal department to comply with all regulations of government authorities. An analysis of the CSR activities of the company as disclosed in its CSR report of 2012 is done using this hierarchical structure, which is then segregated based on the CSR activities presented by Caroll (1991). As British Airways wrestles with the fallout of a massive data breach , a financial upstart has used the incident to promote the nimbleness of its own technology and . FOCUSED ON OUTSTANDING CUSTOMER SERVICE. Stakeholder management is an essential part of the CSR of British Airways. A financial management expert with a relative degree from the University of Melbourne, he is an expert in conceptualising and drafting assignments of management students. - Ensuring British Airways' aircraft cabin appearance and safety standards are met. A failure to include CSR into business practices adversely affects a companys performance and stakeholder relationship (Mitchell, Agle & Wood 1997). The figure demonstrates that the use of CSR responsibility helps in understanding the relation between the sustainable responsibilities of the company as well as grade the responsibilities in order of hierarchy. Based on the challenges presented above, British Airways identifies the areas where their CSR activities must be based on. uuid:1eec08a0-50f4-4265-bd82-a2fe025dfb61 Profitability and successful running of the business depend upon the customers of the organization. 1,155m, -95.3% The company has created a low-carbon project with the aid from their customers to fund the building of a community swimming pool in the UK. Oct 2020 - Jan 20221 year 4 months. (2019). The company should manage its competitors and suppliers all the time to gain a competitive advantage in the industry and to provide effective services to customers. "British Airways CSR (Corporate Social Responsibility) Analysis." 132-141. Web. However, in terms of a data breach, this isn't a truly huge-scale or catastrophic data loss. To get a custom and plagiarism-free essay Find out how we're empowering our airlines and other brands to reach ever-greater heights. Staff member and other employees behave in a good manner with them. 4, pp. The company has undertaken many community service programs and engaged in local community development activity. 66-87. Furthermore, it may lack current technical capabilities in . Remember: This essay was written and uploaded by an Further, the company places great importance on increase of their operating performance (see figure 3). Boon, T. (2019). As the UKs flag carrier, we have a responsibility to help create a sustainable future for our planet, and were on a mission to be carbon net zero by 2050. Further wastage and recycling are important aspects of the environmental concern for the company. As a Senior Data Analyst at Channel 4, I am responsible for data and analytics to support the growth and maintenance of All 4+, the ad-free experience for All 4. Further, this company merged with Iberia in 2011 and introduced basic economy fares for long routes to provide low price services to customers (Boon, 2019). This is a part of the companys Disability Assistance Program. British Airways : Stakeholders Objectives, Parsa Lohani, FHEA, MCIM (Chartered Marketer). (2019). Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. STAKEHOLDER Analysis: To analyse British Airways Stakeholders will be used Mendelow's Matrix. Also, the major activities of the company depend upon a number of suppliers and employees of the organization. The Perks of Technology in Communication.pdf, Odoo-Powered-by-PlanetOdoo_Thailand_Brochure_2020.pdf, Graviton Migration on AWS - Achieve cost efficiency, No public clipboards found for this slide, Enjoy access to millions of presentations, documents, ebooks, audiobooks, magazines, and more. Just send us a Write my paper request. Home / Essay Samples / Business / British Airways / Influence and Financial Importance of British Airways Stakeholders. The SlideShare family just got bigger. About International Consolidated Airlines Group, S.A. (IAG) is a multi-national holding company with majority stakes in a number of large airlines including British Airways (100%), Iberia (100%) and British Midland International (BMI). It appears that you have an ad-blocker running. British Gas said the company was changing the way it worked "to give our customers the service they want and protect the future of our company and 20,000 UK jobs". >> We call it BA Better World. British . It. The first and the foremost economic responsibility of any company is to look into the financial performance. Web. Micheal Brown, P.(2019), British Airways aim, objectives & stakeholders Analysis, Retrieved [insert date] from AH4ME: https://assignmenthelp4me.com/article-british-airways-stakeholders-449.html, Add a link to this page on your website: , The mission statement followed by British Airways is One Destination seeks to ensure our customers fly confidently that, together, we are acting responsibly to take care of the world we live in. endobj writing task easier. "British Airways CSR (Corporate Social Responsibility) Analysis." Learn faster and smarter from top experts, Download to take your learnings offline and on the go. Carroll, AB 1991, The pyramid of corporate social responsibility; Toward the Moral Management of Organizational Stakeholders, Business Horizons, vol 34, no. 2, pp. November 5, 2022. https://business-essay.com/british-airways-companys-corporate-social-responsibility/. 51-71. Aspects related to employee relations and engagement and support of employees have to be undertaken by the company. The company is committed to the development of the society, it has participated in various disability programs and cooperated with NGOs to provide benefit to the disadvantaged groups of the society. 1. Clipping is a handy way to collect important slides you want to go back to later. Revenue passenger km (British Airways 2012, p. 40). /Outlines 5 0 R The companys participation in the London Olympics and Paralympics games had made it successful. For instance: A new landscaped field extension to the parkland, which opened to, the public in 2011 continues to develop well. Now, it's time to say Goodbye to Unemployment and . But not many initiatives can be segregated as purely moral duties of the company. Activate your 30 day free trialto continue reading. (2022, November 5). Message from Sean Doyle, our CEO and Chairman Alex Cruz is stepping down as chairman and chief executive of British Airways as its owner, International Airlines Group (IAG), reshuffles top management to tackle the worst crisis in aviation. The pioneering thinker and formulator of CSR theory for business are Peter Drucker. Tap here to review the details. Free access to premium services like Tuneln, Mubi and more. They have selected fuel providers who are committed to development of an alternative, greener form of jet fuel. Further disclosure of the CSR efforts of the company is also an important aspect to demonstrate transparency. The economic drivers that establish the performance of the organisation are internal drivers. stakeholders are the individuals or groups of people that are interested in the working of the company and have the vast potential to affect the operations of the organization. You can read the details below. Reuters By Theo Leggett Business correspondent, BBC News British Airways was once seen as a national champion, a potent symbol of the country's commercial prowess and - as the airline itself. The company shows presence in most of the broad categories presented by Carroll except for the ethical responsibility area. Corporate Social Responsibility. Another award system that the company has begun in 2012 is the Lean continuous improvement award (British Airways 2012, p. 14). Available seat km With bases in Johannesburg, Cape Town, and Durban in South Africa, Airlink is a premium regional airline with a wide-reaching network of cities in fourteen countries, including South Africa, Zimbabwe, Zambia and Namibia 1, pp. Just insert your email and this sample will be sent to you. Risk management by British Airways helps to prioritise and alleviate the risks that the organisation faces. - Flight status and schedules. It was formally established in 1974 by merging different associations, including the British Overseas Airways Corporation and British European Airways. Retrieved 27 December 2019, from https://simpleflying.com/british-airways-history/, British Airways. Our people are our greatest asset explore opportunities to become a part of the British Airways team. Stakeholder management refers to the strategic objective of British Airways to mitigate the internal and external environment of the company. 2022. If you continue, we will assume that you agree to our, Operating Profit ( million) British Airways, Total Revenue ( million) other International Airline Groups. The main competitors of British Airways include easy jet, jet 2, virgin, etc. British Airways apologises after flights delayed in US and Caribbean Airline blames technical issue for disruption at airports including Denver, New York and Miami 20 Dec 2022 November 2022 Peter. The next part of the paper is an understanding of the background of British Airways and its CSR activities. With this understanding, the next section will deal with the business theory of CSR. British Airways Analysis Introduction Stakeholder is a person having direct or indirect interest in the firm's objective which include customer board of directors employees shareholders suppliers etc. I like this service www.HelpWriting.net from Academic Writers. 2021-03-04T16:31:55Z One of the sectors which have been brought under the scanner is the tourism industry, which, though has great benefit to the community, also has extreme negative social and environmental impact. The fourth most important financial performing stakeholders are the employees of British Airways which include the pilots, flight attendants, aircraft engineers, customer service, managers, aircraft cleaners, and their CEO, the total number of employees that worked for British Airways in the year 2016 was 42, 322 people which were from different countries around the world, these employees were the ones dealing and serving the millions of British Airways customers without them it is almost impossible for British Airways to meet their customers demand, pure example could be when in September 2019 British Airways pilots had a two days of strike which resulted the company to lost almost 121 million just within two days of strike by not even all their employees but just their pilots only and that shows how financially important employees are to British Airways. Further, British Airways also provides various financial and motivational incentives to its employees such as effective remuneration packages, discounts on flights, training opportunities, etc. Carroll, AB 1999, Corporate social responsibility evolution of a definitional construct.. All the initiatives are a part of economic or legal initiatives, which had to be taken by the company, even if not categorised as CSR (Matten & Moon 2008). 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