Without the curiousness of the Walmart link, I wouldnt even be writing about Viathon. The M.1 is the first mountain bike from Viathon, and from the sound of things, it won't be the last. Spinhirne-Martin doesnt need to fret about shipping: he outsources that to industry veteran Richard Wittenberg of Lucidity-Podium Marketing, who has been involved with in-house logistics for brands such as Ridley, Cannondale and Factor. I've bought many clothing items from them, trekking boots etc and I was perfectly happy with the price/quality ratio. Does a rising tide lift all boats? Does REI make their own bikes? Someone asked above how can they sell for this much cheaper? All Viathon bikes come with a 2-year warranty. 'Box-store bike' takes on a whole new meaning as Walmart launches Viathonn, a private high-end cycling brand. Viathon is hitting the market with three model families. Spinhirne-Martin says yes, and reiterated that he wants to grow the bike industry, not put other brands or bike shops out of business. When I worked for Fly racing in sales it was a tough barrier going from Moto shops to bicycle. For the last update and a link to the introductions, Click Here. Correct that 74 million. It'll take ONE major company (looking at you. Every single mountain bike I owned is used, unlike a motorcycle they should not depreciate as much (mileage) because there are few moving parts..I currently ride an RM Altitude MSRP $6k + tax however I bought it used and paid less then the cheapest Viathon bike!!! One of the podcasts I listen to (maybe Singletracks?) Road, Gravel Bikes Viathon's G.1 gravel bike requires the same build. Two Walmart heirs, Tom and Steuart Walton, are themselves highly enthusiastic riders who have invested in cycling companieslike Allied Cycle Works and Rapha, and they directed the trailbuilding grants that have helped transformWalmarts home base of Bentonville, Arkansas, into a world-class mountain-bikingdestination. Which raises the question who is the brand aiming to reach? We highly recommend retaining the original shipping box & protective packaging for future use. Facebook. Plus, Viathons graphics are a little bland, in my opinion, the pricing isnt so aggressive that its clearly better than bikes from established brands like Canyon or Giant (or Remot, for that matter), and the product marketing so far feels spare to the point that its pro forma. DSA_CATEGORY:BIKES DSA_MARKETABLE_CATE At the end of the day, we bike people live and work in a quirky, parochial and, more than occasionally, incestuous little industry, one with its own set of business realities. Walmart buying Rapha would be the latter. Doesn't really looks like a revolution to me yet. Never blame a person, blame a tool, people are never to blame only the tools they choose to use. As technical editor Dan Cavallari pointed out in our sister publication VeloNews, "Viathon ticks almost all the high-end boxes for a bike with a lower pricepoint. However, 29 wheels will make your bike react slower to obstacles you may encounter. Don't need. I think it's time for a Field Test review on this bike to dispel or confirm all the controversy. Cue the cheap-crap jokes. Note: Viathon sent over the Rival 1 G1 bicycle for test and review at no charge to Riding Gravel. Compare that to a top end World Cup dh bike at around 10-15k. And does it matter, because the nut is now unusable? Its not a bad platform though, and for the right situations, it would serve the rider spectacularly well. The bike thats getting the most attention is Viathons new hardtail mountain bike, though Walmart is also launching with road and gravel options. Viathon M.1 GX Eagle Mountain Bike Review | SRAM GX EagleI was amazed how light this bike was and how well it climbed!Viathon was kind enough to send me over. Walmart takes their terrible gun selection out then adds this ballbuster. And no im not interested in your bicycle either. Press J to jump to the feed. Viathon was his idea, springing from his background as a former pro rider, a one-time USA Cycling team mechanic and latterly a web commerce geek with Backcountry.com and before that Competitivecyclist.com. REI Co-op bikes are worth a look for most cyclists. Now on to the final word on this carbon fiber crushed rock roller. They were puzzled by it, because the market for a pure XC race bike is pretty small compared to more general modern geometry hardtails that are built for "fun.". It's been just about four months since a line of consumer-direct carbon road, gravel and mountain bikes premiered from a new brand called Viathon, emerging out of the bright Sea Otter sunshine like the goddess Athena springing full-formed from the forehead of Zeus. The impetus for the brand was therefore personal, not corporate. Viathon says it wants to bridge Walmarts current low-price offerings to the bike-enthusiastbusiness. ruston city court hours; conventional tillage advantages and disadvantages; texas express lane payment; i can t pass the praxis core writing Trail systems even in coastal areas are getting so well-built (and relatively easy due to limited elevation, at least on the US east coast) that a lot of people can easily get into the sport if they have a bike. There may be a slightly lower initial cost but damn, these are gonna have terrible resale value. I built the brand without them knowing about it at all, reveals Spinhirne-Martin. c'mon. And the company currently sells more bicycles in the United States than any other retailer. Movelo Electric Bicycle for Adults 27.5In 350W Mountain Bike with 360Wh Removable Li-Ion Battery-Blue 27.5" Exclusively angular frame Not available 26" 350W Electric Bike for Adults Mountain eBike w 48V Battery Dual Lights Black Not available 26" Hyper Easy Rider Multi-Speed Bike 26" Hyper Easy Rider Men's Cruiser (29) Not available online A long wheelbase and dropped chainstay design supports wide rubber and rough riding conditions. They have dumped millions into cycling in AK, even helping to fund the Arkansas High Country Route. In 2017, Bonobos was sold to, you guessed it, Walmart. The bikes themselves, it was agreed, were competently designed and engineered, and marketed by respected industry professionals with big-brand credentials. Same price as the Grail 7 AL right now, both have quite race-y aspects to them. But there aren't enough spec details to tell what we're looking at. Walmart didnt opt to adopt more modern geometry, possibly because its current customer base will have to take a few steps to catch up to the rest of the bike market. Now, if Viathon frames were suddenly produced in the USA my American hands, with progressive geometry and class leading weights, that might be a different story - but a Taiwanese sourced frame that is pretty much identical to a Hong Fu or Workswell or whatever isn't really a selling point, especially when it costs a few grand. Viathon has chosen a RockShox SID RLC with 120mm of travel. Absurd that things with engines are cheaper than pedal bikes. The gravel scene is important for that. They don't know from Canyon et al. 1600 Pearl St., Ste 300Boulder, CO 80302This website copyright 2023. The mountain bike is the perfect companion to discover new things off the beaten track. The multi-tier distribution model of sporting goods companies doesn't help either but it's a reality that's likely not going to change. Oct 2, 2019 by James Smurthwaite Viathon Bikes launched to surprise, confusion and intrigue back in April, offering high-end carbon XC hardtails despite links to Walmart. bike brands don't make as much as you think per unit. He said that he originally felt that the rear triangle was fairly smooth, but now that the excessive vibrations have been tamed up front, the rear stiffness jumped out as something he didnt feel was as comfortable. It can take 650b wheels with up to 2.1-inch tires, or 700c wheels with. And while low, Viathon pricing was at parity with any number of other name-brand carbon models, including Trek, Specialized, Cannondale and Canyon. Schedule a free call. The GVR is designed for the speed of race day and fast-paced action on pave and open fire road sections. In 2017, Bonobos was sold to, you guessed it, Walmart.Walmart wanted Bonobos because it was a favourite of high-income urban millennials. And that right there is the problem with any form of cycling, "my bike is better than yours" bullshit mantra. bikeit! Its one of the biggest online merchants in the world, No. 0. khao lak, thailand tsunami 2004. I'll bet. this will fail big time not just a little. Our gravel, road, and triathlon bikes are designed, tested, and assembled in North America; engineered for performance, and crafted with rider-first geometry. Or did you have its sale / closeout pricing in mind ($1,599)? Press question mark to learn the rest of the keyboard shortcuts Certainly Viathon's not to that point yet, but time will tell. tony dokoupil ex wife the bachelorette. Walmart is not just a brand of box stores that populates every U.S. state. 1600 is still not going to mitigate the way this bike rides, and that is maybe something some folks wouldnt be willing to compromise on at any price. My point is, the greater MTB industry is set to explode, but the issue of entry level cost is still a major concern for people who simply are not willing to dish out >$1000 for a bike, and unfortunately, for anything less than that, you are crippled with lousy geometry, fall-apart components, and a not-so-fun early experience. The Viathon M.1 GX Eagle Carbon Mountain Bike is a mountain bike with a versatile design for better performance anywhere on the trails. bicycling You do not get the benefit of having a face-to-face resource for things like minor adjustments, tune-ups, or advice, as you would in a bike shop experience, but maybe that doesnt matter to some of you? Spinhirne-Martin tells me to look around the Laguna Seca Raceway, which is teeming with fans, baggy shorts-wearing bros, and Lycra-clad racers with rippling muscles. Will hopefully bring the prices down across the board. America's low price leader served up a single no-name (and possibly open-mold) model with full mechanical Ultegra group, complete with wheelset, at a very low price point. Walmart Launches High-End 'Viathon' Bike Brand - Pinkbike. Moosejaw now sells cycling gear on their website and has a retail bike shop in Birmingham, MI. No mention of any real pertinent specs that you'd expect when buying a bike. bicycle I'm cheering for you walmart!!! But Ive never seen the numbers. 250? Viathon is a standalone direct-to-consumer brand that, by rights, shouldnt exist. as an example they probably make 100-1000-10000 more of the same model moto as they would for the mtb. It uses four R12 bearings and everything is held together by the crank's 19mm spindle. The frames are customized for REI's product line and highly durable. Discussion of everything bicycle related. Buyers have 60 days from purchase to return the bike, and it can be new or used. It's why car companies like BMW don't come out with a new 3-series every year, but more like every 7. Viathonbicycles.com has more info. i gave it a spin. . yup. If the demand for an entry level bike is there, then they can produce enough units to make it financially viable. what happened to viathon bikes Let's see the salaries of engineers at Specialized giving us all these "advancements" in recent years that 90% of people riding mountain bicycles on trails don't need. All rights reserved. Viathon Bikes launched to surprise, confusion and intrigue back in April, offering high-end carbon XC hardtails despite links to Walmart. We don't need a review. @jason-99: If a home mechanic rounds off the flats on a nut, because they used a Wal-Mart adjustable, is that the fault of the tool or the mechanic? Like Remot, Viathon debuts with three offerings: one frame each in road, gravel, and mountain, with three levels of build kit. @roma258: It's a catch 22. can i return it after thrashing it for a season? This line of thinking reflects a massive gap In understanding about top line Mtb (for example s-works) and the stock YZ250. But what was remarkable about Viathon was the identity of the brand's owner: Walmart. An s-works bike off the floor performs at a pro level. 1. There hasn't been a new supersport motorcycle design from ANYONE in like over a decade. Spinhirne-Martin says Walmart is launching with the hardtail to fill in holes in what they already offer on the Walmart.com marketplace. Get $1000 off Select Items ViathonBicycles.com w/ Coupon (Activate). "We're trying to build a culture, building an education," Jordan said at the introduction. This is not meant to be in support or against Viathon or Walmart, but there's a few things people here are missing. We tested ways to dial out that feeling, like installing a ShockStop stem, and even to the point of using ridiculously low tire pressures, but as is, this bike is on the harsh side. The Waltons own Moosejaw. (The Walmart connection can be found only on the sites copyright line.) Marketing has been slow-burn so far, rolling out a website and social media, getting journalists on the bikes at Sea Otter, and paying for GCNs Simon Richardson to ride the G1 from Outerbike in an advertorial video posted on 12th July and which has already had 34,000 views. best army base in germany is dr abraham wagner married is dr abraham wagner married By building via consultants and going straight to the consumer without any immediate plans to be available in Walmart stores enabled Spinhirne-Martin to get the brand up and running quickly. Be here, Virtually. They said it's, basically, a pure XC race bike. While you could swap to 650B wheels, and the bike can carry a front rack, there isnt a lot of versatility built in here beyond that. Prices of big brand quality mountain bikes jumped the shark years ago. Others seek innovation above all, eager to check out the latest suspension tech from Trust Performance or Yeti. It is aimed squarely at millennials and digital natives. Press question mark to learn the rest of the keyboard shortcuts Not that Viathon is going mass-market anytime soon. For those people, being able to buy a high-quality bike online means they dont have to go into a potentially scary, elitist, unwelcoming bike shop where theyll be uncomfortable and possibly judged.. Writing in 2016, Dunn wrote: Digitally native vertical brands (DNVBs) are maniacally focused on the customer experience and they interact, transact, and story-tell to consumers primarily on the web., Dunn added: The DNVB is born on the internet. Then delivered directly from us to youwith an easy assembly process to get you riding as quickly as possible. Browse. All Viathon bikes come with a 2-year warranty. You can race and ride it at the highest Mtb level. Your email address will not be published. Don't forget to donate a dollar for starving children. Viathon made a big splash when it announced its presence to the bicycle world back in April, leveraging the cost-efficiency muscle of its parent company, Walmart, into a line of carbon bikes that . Viathon G1 Bike: At The Finish by Guitar Ted with Andy T. The Viathon G1 has been ridden a couple of months now by Andy T, and so we are ready to give the final verdict on this Walmart distributed bike. Shop our Buy Direct collection for a new ride they'll love! Our Fezzari Bicycle experts are here to help you find the perfect bike. Viathon emerged as an interesting consumer-direct brand, under the ownership of Walmart. Arkansas is also hosting several UCI events in the next few years including cyclocross WORLDS. VIATHON M.1 MOUNTAIN BIKE PROMO VIDEO: M.1 | XX1 Eagleproduct description: One of the lightest, fastest mountain race machines that money can buy, the top-line M.1 delivers a SRAM XX1 Eagle drivetrain for race-proven, single-ring shifting performance. I read an article that estimates the bikes the top pro supercross riders use would cost somewhere in the range 100k-200k. Hes also the founder and part owner of Knight Composites. Lightweight carbon frames: Viathon bikes, including the Dura-Ace road bike, Ultegra model, R.1, and G.1 bikes, are crafted with durable, lightweight carbon frames to give you an edge over riders with heavier XC and mountain bikes. For the hardtail mountain bike, thats a $2,000 frame, $2,400 GX Eagle build, $3,500 X01 build (which comes without a dropper), or a $6,000 XX1 option. Viathon is for riders who appreciate uncontrived quality, demand craftsmanship but recognize value, who pedal for health yet savor the ride. The impetus for the brand was therefore personal, not corporate. https://bikepacking.com/routes/arkansas-high-country-route-northwest-loop/. If you're making more of something, you can afford to invest in tooling and equipment and processes to make it cheaper. Were not trying to undercut the industry; were offering our bike line at a solid price, not a ridiculously low price, said Spinhirne-Martin. Viathon, like Bonobos, goes against the fundamental tenets on which Walmart was built. The bike uses a very rigid pivot/BB comprised of two MID-BB's inside one another. The initial feel is that of being a disjointed one- the front being very stiff while the back is not so much, at least on gravel. needham bank mutual conversion. Maybe you don't, but I do. And the bikes look good! Crickets. I would have thought their frame prices would have more closely matched online Chinese carbon frames. Walmarts top-of-the-line M.1 hardtail mountain bike has 120mm travel with RockShox components, Stans wheels, Level Ultimate brakes, and Continental tires. GearJunkie Copyright 2013 2023. Did Viathon offer some bold new technology,jaw-dropping value, or an irresistible brand story?
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